The Kindness Movement — Join us in Creating the Light
In Islam, they call it Sadaqah — selfless giving for the love of God
In Judaism, they call it Tikkun Olam — repairing the world
In Sikhism, they call it Seva — selfless service to all
In Hinduism, they call it Seva — sacred service without expectation
In Buddhism, they call it Metta — loving kindness for all beings
Jesus said: “Whatever you did for the least of these, you did for me” — Matthew 25:40
All are called to assist those oppressed by life — this is the universal command
WE CARE DAY — Every 25th

New Mexico

Land of Enchantment Lights who are lighting our way — join us every WE CARE DAY, monthly on the 25th. One day and one act of kindness shared among all of us — of all faiths and no faith. Do it because kindness feels good — and service to others increases your gratitude to God. It is a good thing.

These organizations are quietly doing the work of Matthew 25:40 in New Mexico — feeding the hungry, sheltering the stranger, lifting the fallen — and the important work of assisting those oppressed by life. It is a beautiful thing, responding to those in need as we are all commanded. They serve their neighbors. These are not just examples to follow — they would welcome your time and support of their mission.

Land of Enchantment Lights

St. Martin's Hospitality Center — Albuquerque

A Catholic ministry since 1984. 40+ years of daily meals, day shelter, and case management in Albuquerque. No prerequisites. The Catholic tradition: you meet the person where they are, ask nothing, and serve.

Albuquerque Rescue Mission — Albuquerque

A Christian rescue mission serving Albuquerque's most vulnerable. Emergency shelter, addiction recovery, and daily meals. Scripture-rooted and neighbor-focused in one of the poorest cities in the Southwest.

Rio Grande United Methodist Church — Albuquerque

An active Methodist congregation with deep roots in community ministry across the Albuquerque metro. Food programs, emergency assistance, and neighbor care. The Methodist tradition of going to the people — practiced in New Mexico for generations.

Roadrunner Food Bank of New Mexico — Albuquerque

Feeding America New Mexico. All 33 counties. One of the highest child poverty rates in the country — they cover every corner of the state.

Esperanza Shelter for Battered Families — Santa Fe

DV shelter, transitional housing, and legal advocacy. A safe place in the state capital.

Islamic Center of New Mexico — Albuquerque

New Mexico's anchor Islamic center. Food programs, zakat distributions, refugee support. Running on sadaqah in the Land of Enchantment.

Animal Humane New Mexico — Albuquerque

90%+ live release rate. Spay/neuter, cruelty investigation, community programs. Setting a standard for the region.

Jewish Federation of New Mexico — Albuquerque

Tikkun olam in the desert Southwest. The Jewish community of New Mexico serving their whole state with tzedakah for generations.

La Casa — Las Cruces

Doña Ana County. Transitional housing, food, DV services. Border community. The s

The 25th of every month is WE CARE DAY.
One day and one act of kindness shared among all of us — of all faiths and no faith. Do it because kindness feels good — and service to others increases your gratitude to God. It is a good thing.

How Did You Help Another?

Share your WE CARE DAY story — the one that made you feel good about doing it. Every little kindness helps. A compliment goes a long way. Jesus says don't tell anyone of your kindness, but we need your example so you only get to use your last name initial so you don't have to compromise your faith. Tell us — what made you feel good helping someone? Your story lights the way for others.

Recommend a Light

Know a business or organization in New Mexico that shares our values — serving neighbors, lifting the vulnerable, doing the important work of assisting those oppressed by life — Matthew 25:40? Tell us about them and we'll shine a light on their work so that you may patronize these entities who share your values.