The Kindness Movement — Join us in Creating the Light
In Islam, they call it Sadaqah — selfless giving for the love of God
In Judaism, they call it Tikkun Olam — repairing the world
In Sikhism, they call it Seva — selfless service to all
In Hinduism, they call it Seva — sacred service without expectation
In Buddhism, they call it Metta — loving kindness for all beings
Jesus said: “Whatever you did for the least of these, you did for me” — Matthew 25:40
All are called to assist those oppressed by life — this is the universal command
WE CARE DAY — Every 25th

New York

Empire State Lights who are lighting our way — join us every WE CARE DAY, monthly on the 25th. One day and one act of kindness shared among all of us — of all faiths and no faith. Do it because kindness feels good — and service to others increases your gratitude to God. It is a good thing.

These organizations are quietly doing the work of Matthew 25:40 in New York — feeding the hungry, sheltering the stranger, lifting the fallen — and the important work of assisting those oppressed by life. It is a beautiful thing, responding to those in need as we are all commanded. They serve their neighbors. These are not just examples to follow — they would welcome your time and support of their mission.

Empire State Lights

Bowery Mission — New York

Since 1879. 145 years. 500+ meals every day. Recovery programs. Women's center in Harlem. One of the oldest Christian rescue missions in America — and still the most needed.

Brooklyn Tabernacle — Brooklyn

One of the most prominent evangelical congregations in America. Active social ministry in one of the most diverse urban environments on earth — serving the neighborhood, not just the congregation. The church that stayed in Brooklyn when others left.

Times Square Church — New York

tsc.nyc An interdenominational church in the heart of Manhattan with active outreach to New York's homeless and addicted population. Founded by David Wilkerson, who wrote The Cross and the Switchblade. The ministry of presence — in the most intense city in the world.

Salvation Army of Greater New York — New York

Emergency disaster relief, shelter, food pantries, addiction recovery, and community services across the five boroughs and beyond. The Salvation Army in New York — at the scale New York demands.

Win (Women In Need) — New York

Largest family shelter provider in New York City. 10,000+ adults and children. 14 shelters. Moving families from crisis to stable housing.

Food Bank For New York City — New York

Largest food bank in the United States. 1.5 million people served. 800+ partner agencies.

Muslim Community Network — New York City

NYC's Muslim community coordinating food pantries and interfaith service across the five boroughs. Zakat and sadaqah at the scale of the largest city in America.

Met Council on Jewish Poverty — New York City

The largest Jewish anti-poverty organization in America. 450,000+ New Yorkers served — food, housing, home care, energy assistance. Tikkun olam at New York scale. That number is not a typo.

ASPCA — New York

Founded 1866 — the first humane society in the Western Hemisphere. Animal hospital for low-income f

The 25th of every month is WE CARE DAY.
One day and one act of kindness shared among all of us — of all faiths and no faith. Do it because kindness feels good — and service to others increases your gratitude to God. It is a good thing.

How Did You Help Another?

Share your WE CARE DAY story — the one that made you feel good about doing it. Every little kindness helps. A compliment goes a long way. Jesus says don't tell anyone of your kindness, but we need your example so you only get to use your last name initial so you don't have to compromise your faith. Tell us — what made you feel good helping someone? Your story lights the way for others.

Recommend a Light

Know a business or organization in New York that shares our values — serving neighbors, lifting the vulnerable, doing the important work of assisting those oppressed by life — Matthew 25:40? Tell us about them and we'll shine a light on their work so that you may patronize these entities who share your values.